Video Collection · For Supporters · 3 Videos
How to Write a Promotion Congratulations Note That Feels Personal
Short videos for the note you want to write yourself, not just sign.
How this collection works
- Who watches this
- You — the person showing up. These videos aren't for the recipient.
- When
- Before a conversation, when you're not sure what to say. Watch alone, take a beat.
- What each beat is for
- Caption orients you before watching. Takeaway is the line to hold onto. Reflection questions turn watching into a small decision.
The collection · 3 videos
01 / 03
Expressing Gratitude - How to write an excellent thank you note
LIDA360 / Lida Citroen · 3 min
A communications pro on the one rule that makes a note land: name what they did, not just that they did it.
Takeaway
"Congrats, you earned it" is forgettable. Name the specific thing — the late nights you saw, the call they handled, the way they lead — and your note becomes the one they keep.
Reflection
01
Write down one specific thing you actually saw this person do to earn this promotion — a moment, not a quality. That's your opening line.
02
Cross out any phrase in your draft you could send to anyone ("you deserve it," "so happy for you"). Replace each with a detail only you would know.
03
Finish this sentence and put it in the note: "Watching you ___ is why this doesn't surprise me."
End of collection